Strategies, insights, and practical advice to help healthcare companies build their brand, generate leads, and grow their business.
At some point in the lifecycle of almost every company, a rebrand becomes the right choice to move forward. Lots of reasons may lead to a rebrand decision.
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I sure hope your reply was your people. I hear people categorized with buzzwords like human capital, personnel, and even FTEs (full-time employees) all the time, but none of those give warm fuzzies. In fact, they are meant to do the opposite. They create distance between you and the people that work for you.
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In the first two Content Marketing articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content that work well for each. We'll dive into the decision stage in this final article of the series, but first, let's do a quick recap of where we started.
Consideration stage content has one primary purpose: to compare and contrast various solutions to a known problem or opportunity. Information at this Content Marketing stage should still be educational. It should help prospects decide what to do next.
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Content Marketing might mean a lot of things to a lot of people, but most people agree on one thing. A good content marketing plan should include content for each of the three stages of the buyer's journey.
Read MoreWhether you're looking for content strategy, inbound marketing, or a full-service growth partner, we'd love to learn about your business and share how we can help.