The XK3 Agency Blog

A Culture that Elevates People is the Crucible Where Good Brands Are Created

Posted by Christopher Bourque on Jan 18, 2018 6:30:00 AM

What’s your company’s most important brand asset?

I sure hope your reply was your people. I hear people categorized with buzzwords like human capital, personnel, and even FTEs (full-time employees) all the time, but none of those give warm fuzzies. In fact, they are meant to do the opposite. They create distance between you and the people that work for you.

I think it's crucial to remember that above all else; employees are people first. They have feelings, families, dreams, and goals. In today's business world, this line of thinking often gets lost, but that's not the only thing missing when your people are just titles in an organization chart. Whether you are a massive global conglomerate or the smallest family business, you can't build a timeless brand without a culture that celebrates and elevates your people.

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Topics: Brand, Culture

Happy New Year from The XK3 Agency!

Posted by Christopher Bourque on Jan 2, 2018 10:31:37 AM

With a new year comes the optimism that we have new opportunities to perhaps fix the things that didn't go as we planned last year and improve upon the things that went well. It is a clean slate, a new beginning!

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Topics: Holiday

Happy Holidays from The XK3 Agency

Posted by Christopher Bourque on Dec 21, 2017 1:16:18 PM

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Topics: Holiday

Content Marketing for the Buyer's Journey Part 3: The Decision Stage

Posted by Christopher Bourque on Dec 8, 2017 6:00:00 AM

In the first two articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content work well for each. We'll dive into the decision stage in this final article of the series, but first, let's do a quick recap of where we started.

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Topics: Inbound Marketing, Content Marketing, Personas, Buyer's Journey, Decision Stage

Content Marketing for The Buyer's Journey Part 2: The Consideration Stage

Posted by Christopher Bourque on Nov 30, 2017 6:00:00 AM

Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this stage should still be educational. It should help prospects decide what to do next.

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Topics: Content Marketing, Personas, Consideration Stage, Buyer's Journey

Content Marketing for The Buyer's Journey Part 1: The Awareness Stage

Posted by Christopher Bourque on Nov 28, 2017 11:26:26 AM

Content Marketing might mean a lot of things to a lot of people, but most people agree on one thing. A good content marketing plan should include content for each of the three stages of the buyer's journey. 

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Topics: Content Marketing, Awareness Stage

Happy Thanksgiving from All of Us at The XK3 Agency!

Posted by Christopher Bourque on Nov 21, 2017 6:00:00 AM
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Topics: Holiday

What Star Wars Can Teach Us About Content Marketing

Posted by Christopher Bourque on Nov 16, 2017 6:00:00 AM

There are a lot of new terms being thrown around marketing circles these days. Content marketing may seem innovative, but the concept has been around for generations. Anyone that tells you it's new is spinning a wild yarn. Content marketing is older than any person alive for a reason. It works.

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Topics: Content Marketing

Peak Health Solutions Launches New Website, Lifts Up Employees, and Earns Prestigious Recognition as the 2017 Best in KLAS Awards Category Leader for Outsourced Coding

Posted by Christopher Bourque on Nov 14, 2017 6:00:00 AM


We are excited to lift up one of our premier clients, Peak Healthcare Solutions, an AMN Healthcare (NYSE: AMN) company, for their accomplishments this past year. We are also proud to announce the debut of their new website we helped them create, write, and launch. 

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Topics: Client Successes, Peak Health Solutions, Website, KLAS

How Inbound Marketing Can Help Grow Your Business - Part 4

Posted by Christopher Bourque on Nov 9, 2017 6:00:00 AM

Things Are Clicking. Visitors Are Becoming Customers. Do You Stop There? Hint: Absolutely Not.

Inbound is a structured data and content-driven process where strangers become loyal customers. So why is it so important to always delight customers once they cross that threshold? It's simple really. When you delight the customers you have, they are happy to promote what you do. That brings new strangers that you can convert into leads and then customers. The process repeats and your business grows. 


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Topics: Inbound Marketing

At XK3, We're Here to Learn and Grow

We're also passionate about Branding, Content Marketing, and Inbound Marketing. Those three things take a lot of skills and know-how. This is our little corner of the web where we talk about what we've learned and hope learn a few new things along the way.

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