The XK3 Agency Blog

Content Marketing for the Buyer's Journey Part 3: The Decision Stage

Posted by Christopher Bourque on Dec 8, 2017 6:00:00 AM

In the first two articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content work well for each. We'll dive into the decision stage in this final article of the series, but first, let's do a quick recap of where we started.

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Topics: Inbound Marketing, Content Marketing, Personas, Buyer's Journey, Decision Stage

Content Marketing for The Buyer's Journey Part 2: The Consideration Stage

Posted by Christopher Bourque on Nov 30, 2017 6:00:00 AM

Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this stage should still be educational. It should help prospects decide what to do next.

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Topics: Content Marketing, Personas, Consideration Stage, Buyer's Journey

Content Marketing for The Buyer's Journey Part 1: The Awareness Stage

Posted by Christopher Bourque on Nov 28, 2017 11:26:26 AM

Content Marketing might mean a lot of things to a lot of people, but most people agree on one thing. A good content marketing plan should include content for each of the three stages of the buyer's journey. 

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Topics: Content Marketing, Awareness Stage

Happy Thanksgiving from All of Us at The XK3 Agency!

Posted by Christopher Bourque on Nov 21, 2017 6:00:00 AM
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Topics: Holiday

What Star Wars Can Teach Us About Content Marketing

Posted by Christopher Bourque on Nov 16, 2017 6:00:00 AM

There are a lot of new terms being thrown around marketing circles these days. Content marketing may seem innovative, but the concept has been around for generations. Anyone that tells you it's new is spinning a wild yarn. Content marketing is older than any person alive for a reason. It works.

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Topics: Content Marketing

Peak Health Solutions Launches New Website, Lifts Up Employees, and Earns Prestigious Recognition as the 2017 Best in KLAS Awards Category Leader for Outsourced Coding

Posted by Christopher Bourque on Nov 14, 2017 6:00:00 AM

 

We are excited to lift up one of our premier clients, Peak Healthcare Solutions, an AMN Healthcare (NYSE: AMN) company, for their accomplishments this past year. We are also proud to announce the debut of their new website we helped them create, write, and launch. 

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Topics: Client Successes, Peak Health Solutions, Website, KLAS

How Inbound Marketing Can Help Grow Your Business - Part 4

Posted by Christopher Bourque on Nov 9, 2017 6:00:00 AM

Things Are Clicking. Visitors Are Becoming Customers. Do You Stop There? Hint: Absolutely Not.

Inbound is a structured data and content-driven process where strangers become loyal customers. So why is it so important to always delight customers once they cross that threshold? It's simple really. When you delight the customers you have, they are happy to promote what you do. That brings new strangers that you can convert into leads and then customers. The process repeats and your business grows. 

 

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Topics: Inbound Marketing

How Inbound Marketing Can Help Grow Your Business - Part 3

Posted by Christopher Bourque on Nov 7, 2017 6:00:00 AM

Your Contacts Database is Growing! How Do Help Leads Become Customers?

In Part 1 of our Inbound Marketing series, we talked about how publishing great content with a purpose, or context relevant to what prospects search for, can drive new traffic to your website. In Part 2 of this series, we followed up with how to convert those visitors into leads. Educating visitors helps earn their trust. Giving them information or tools they value encourages them to give you their information, and thus permission to contact them.

Now it's time to take a closer look at the leads in your system. Visitors have gotten some answers to burning questions from their search. They've even traded their contact info for something of value in return. How do you decide who the best leads are and then close them to customers?

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Topics: Inbound Marketing

How Inbound Marketing Can Help Grow Your Business - Part 2

Posted by Christopher Bourque on Nov 2, 2017 6:00:00 AM

Got More Website Traffic? Great! Now what?

In Part 1, we talked about how Inbound Marketing generates traffic. Content becomes the net you cast into the world and when it's created with the right context, the right people find you. 

Now great content is bringing new traffic to your website. So what's next? You need to convert some of those visitors into leads.

What exactly is a lead? We all know that leads are prospects and someone that we might ultimately get business from in the future. For the purposes of our Inbound Marketing discussion, we'll make our definition one step more specific. When someone gives you their information, usually from a form on your site, and they give you permission to talk to them again, they become a lead.

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Topics: Inbound Marketing

How Inbound Marketing Can Help Grow Your Business - Part 1

Posted by Christopher Bourque on Oct 31, 2017 6:30:00 AM

What is Inbound Marketing and How Does It Work?

Welcome to our Inbound Marketing series! If you're here, you're wondering how Inbound Marketing can help you grow your business. Over the next four articles, we'll dive into Inbound Marketing and answer burning questions about how it can help any business grow and flourish. 

What is the first thing everyone does before buying something that takes a bit of research? They look online for answers. Search engines have become the go-to tool to find information about everything. Everyone uses them, and that means they funnel a massive amount of traffic.

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Topics: Inbound Marketing

At XK3, We're Here to Learn and Grow

We're also passionate about Branding, Content Marketing, and Inbound Marketing. Those three things take a lot of skills and know-how. This is our little corner of the web where we talk about what we've learned and hope learn a few new things along the way.

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