Whether it’s travel restrictions, budget constraints, last-minute cancellations, or simply the reality of today’s hybrid work environment, missing a trade show or conference doesn’t have to mean missing out on the connections and exposure you were counting on.
If you’re like our healthcare B2B clients, we know that you put significant time, money, and effort into preparing for these events — and that investment doesn’t have to go to waste just because you can’t be there in person.
What can you do to advertise your services and make network connections remotely?
Don’t worry! We’ve put together a list of alternative methods to salvage your hard-earned efforts.
Were you scheduled to deliver a presentation at the event?
Take your presentation online with a webinar!
It can be as simple as going live using your subscription video conferencing services such as Zoom or GoToMeeting, or using a webinar software platform such as WebinarJam or Livestream.
Don’t want to do it live? Record your presentation and add it to your website to share online.
No matter which way you go, make sure to promote the online presentation via your social media channels and your email lists. And don’t worry — there can still be networking opportunities within a live webinar or pre-recorded presentation, but the real reason why people gather together is to learn from an expert.
Have a pre-show event attendee list?
Create a direct mail and/or email campaign!
Informational products you were planning to hand out during the events can be easily transformed into a great way to connect through the mail. Make sure to include some sort of offer or call to action, and if you have any conference freebies, throw one of those in there too!
Email marketing campaigns are also a great way to reach out to attendees. Share some of the information you were going to pass on at the trade show and send them a link to sign up for a call to chat.
Did you have a giveaway you were going to raffle?
Take the raffle online!
Holding an online raffle is a unique way to connect to your audience remotely. You can create email and social media campaigns promoting the giveaways and generate a buzz around your company.
What points of pain does your solution solve for your clients?
Write a short article!
Writing articles to address your audience’s needs with a call to action to drive them to your website is where you can start a conversation.
It’s not a total bust!
It might not be as easy as being in person where everyone walks up to your booth and starts asking questions, but with a little motivation and revving up your inbound marketing efforts, you can still make those connections — no matter why you can’t be there.
Need some help?
No matter what’s keeping you from the show floor, your marketing momentum doesn’t have to stop. The XK3 Agency can assist you with all your inbound marketing and technical needs. Contact us today!