A Culture that Elevates People is the Crucible Where Good Brands Are Created
What’s your company’s most important brand asset?
I sure hope your reply was your people. I hear people categorized with buzzwords like human capital, personnel, and even FTEs (full-time employees) all the time, but none of those give warm fuzzies. In fact, they are meant to do the opposite. They create distance between you and the people that work for you.
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