Recent Posts
Alternative Methods of Marketing Your Healthcare Business When You Can't Get Out to Network
Whether it’s travel restrictions, budget constraints, last-minute cancellations, or simply the reality of today’s hybrid work environment, missing a trade show or conference doesn’t have to mean missing out on the connections and exposure you were..
Your Complete Guide to Conducting Connect Calls the Inbound Way
I had the privilege to be included in a pipeline generation boot camp hosted by Dan Tyre of HubSpot. Our focus was on building the skills needed for inbound selling through outreach to the right leads and a process to keep the fires warm. Of..
Responsive Design Isn't Enough. You Need to Create a Remarkable Mobile Experience.
Responsive website design is all the rage. All the cool kids are doing it. Make sure to accommodate all screen sizes is a good thing. It makes surfing the web on your smartphone or tablet much more accessible. Savvy marketers want to do more than..
Sales and Marketing must work together. When they don't, businesses can end up on the road to failure.
We're in the age of the educated buyer. Hardly anyone makes a purchase of any size anymore without doing some research online before buying. Brute force sales methods only work up to a point. Modern sales and marketing teams need good lead..
6 Essential Steps to a Successful Rebrand
At some point in the lifecycle of almost every company, a rebrand becomes the right choice to move forward. Lots of reasons may lead to a rebrand decision.
Wait, Are Keywords Dead? Not Necessarily, but Topic Clusters Are the SEO For Today
As content marketers, we live and die by Google's algorithms. Recent years have shown us a shift in the way Google handles keywords and their relationship with search. The old tried-and-true method of creating lots of pages that rank for specific..
A Culture that Elevates People is the Crucible Where Good Brands Are Created
What’s your company’s most important brand asset? I sure hope your reply was your people. I hear people categorized with buzzwords like human capital, personnel, and even FTEs (full-time employees) all the time, but none of those give warm fuzzies...
Content Marketing for the Buyer's Journey Part 3: The Decision Stage
In the first two Content Marketing articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content work well for each. We'll dive into the decision stage in this final article of the..
Content Marketing for The Buyer's Journey Part 2: The Consideration Stage
Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this Content Marketing stage should still be educational. It should help prospects decide what to do..
Content Marketing for The Buyer's Journey Part 1: The Attract Stage
Content Marketing might mean a lot of things to a lot of people, but most people agree on one thing. A good content marketing plan should include content for each of the three stages of the buyer's journey.
What Star Wars Can Teach Us About Content Marketing
There are a lot of new terms being thrown around marketing circles these days. Content marketing may seem innovative, but the concept has been around for generations. Anyone who tells you it's new is spinning a wild yarn. Content marketing is older..
Peak Health Solutions Launches News Website, Earns Prestigious Recognition as the Best in KLAS Awards Category Leader for Outsourced Coding
We are excited to lift up one of our premier clients, Peak Healthcare Solutions, an AMN Healthcare (NYSE: AMN) company, for their accomplishments this past year. We are also proud to announce the debut of their new website we helped them create,..
How Inbound Marketing Can Help Grow Your Healthcare Business - Part 4
Things Are Clicking. Visitors Are Becoming Customers. Do You Stop There? Hint: Absolutely Not.
How Inbound Marketing Can Help Grow Your Healthcare Business - Part 3
Your Contacts Database is Growing! How Do You Help Leads Become Customers?
How Inbound Marketing Can Help Grow Your Healthcare Business - Part 2
Got More Website Traffic? Great! Now what? In Part 1, we talked about how Inbound Marketing generates traffic. Content becomes the net you cast into the world and when it's created with the right context, the right people find you.
How Inbound Marketing Can Help Grow Your Healthcare Business - Part 1
What is Inbound Marketing and How Does It Work?