The XK3 Agency Blog

Content Marketing for The Buyer's Journey Part 2: The Consideration Stage

Posted by Christopher Bourque on 11/30/17 6:00 AM

Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this Content Marketing stage should still be educational. It should help prospects decide what to do next.

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Topics: Content Marketing, Personas, Consideration Stage, Buyer's Journey

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