The XK3 Agency Blog

Wait, Are Keywords Dead? Not Necessarily, but Topic Clusters Are the SEO of 2018

Posted by Christopher Bourque on 4/10/18 11:24 AM

As content marketers, we live and die by Google's algorithms. Recent years have shown us a shift in the way Google handles keywords and their relationship with search. The old tried-and-true method of creating lots of pages that rank for specific keywords is no longer the best way to get found.

So what is? Topic clusters. What are those? Glad you asked.

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Topics: SEO, Topic Clusters, Keywords

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