The XK3 Agency Blog

Sales and Marketing must work together. When they don't, businesses can end up on the road to failure.

Posted by Christopher Bourque on 4/24/18 2:31 PM

We're in the age of the educated buyer. Hardly anyone makes a purchase of any size anymore without doing some research online before buying. This shift in buying behavior means that marketing and sales processes have to change as well. Brute force sales methods only work up to a point. Modern sales and marketing teams need good lead intelligence. They need to work together to get it.

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Topics: Inbound Marketing, Content Marketing, Sales

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