In the first two Content Marketing articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content work well for each. We'll dive into the decision stage in this final article of the series, but first, let's do a quick recap of where we started.
Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this Content Marketing stage should still be educational. It should help prospects decide what to do next.