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As content marketers, we live and die by Google's algorithms. Recent years have shown us a shift in the way Google handles keywords and their relationship with search. The old tried-and-true method of creating lots of pages that rank for specific..
What’s your company’s most important brand asset? I sure hope your reply was your people. I hear people categorized with buzzwords like human capital, personnel, and even FTEs (full-time employees) all the time, but none of those give warm fuzzies...
In the first two Content Marketing articles, we discussed both the awareness and consideration stages of the buyer's journey. We touched on the types of content work well for each. We'll dive into the decision stage in this final article of the..
Consideration stage content has one primary purpose, to compare and contrast various solutions to a known problem or opportunity. Information at this Content Marketing stage should still be educational. It should help prospects decide what to do..
Content Marketing might mean a lot of things to a lot of people, but most people agree on one thing. A good content marketing plan should include content for each of the three stages of the buyer's journey.